Qafza — AI Coaching & Mentoring Platform
Live at qafza.me
Founder · Product, engineering and design ·
qafza.me ↗
Founded, built, and running in production. An AI-powered platform that pairs people with the right coach or mentor, then carries the relationship through to a measured outcome. The matching engine weighs goals, expertise, experience level and preferences; the platform then handles scheduling, secure messaging and video, goal and milestone tracking, post-session reflection, certificates, and analytics on impact. It covers both sides of professional development — coach to coachee and mentor to mentee — in one system.
Full scope
Product, engineering, design and deployment
AI
Matching on goals, expertise and preferences
Live
Running in production on its own domain
FounderAI MatchingProduct OwnershipFull-Stack BuildAnalytics
Coaching & Mentoring Platform — Enterprise Rollout
Nov 2024 — Feb 2025
Project Lead · Misk Leadership
A rollout against a live clock. Led the end-to-end implementation of an enterprise coaching and mentoring platform across three flagship leadership programs, owning scope, timeline, milestones and vendor performance. Replaced hand-run coaching workflows with automated ones, folded feedback instruments into the session cycle, and moved the entire coach and participant population onto the platform while cohorts were still mid-program.
2,400+
Leaders, coaches and mentees onboarded
−60%
Manual support effort per cycle
NPS ↑
Measurable lift in satisfaction and Net Promoter Score
Digital TransformationPlatform RolloutWorkflow AutomationVendor ManagementChange ControlAdoption
Beneficiaries Success Initiative — Misk Hub
Jan 2024 — May 2024
Project Lead · Misk Hub
A service redesign at national scale. Rebuilt the beneficiary feedback and support journey end to end across a base of two million people, and stood up Power BI dashboards over ETL pipelines so satisfaction became a number the team watched continuously rather than a figure that arrived once a year. Drove the adoption and monitoring that held the gains after launch.
+15%
Increase in beneficiary satisfaction
Real-time
Feedback and KPI monitoring, replacing manual reporting
Digital TransformationService TransformationPower BIETLSurvey AnalyticsContinuous Monitoring
Organization-Wide Volunteering Program
May 2023 — Nov 2023
Project Lead · Misk Foundation
The hardest kind of delivery: a program nobody had asked for. Built the case for the foundation's first organization-wide volunteering program from scratch, won executive sponsorship and budget without a mandate to fall back on, and designed it around the foundation's commitment to empowering Saudi youth. Debuted it at the Misk Global Forum 2023, then embedded it across every major foundation event so it outlived its launch and became a standing capability rather than a one-off.
1st
Organization-wide volunteer program in Misk's history
Exec
Leadership sponsorship secured and sustained
All events
Integrated across the foundation's event calendar
Program ManagementProgram DesignExecutive Buy-InStakeholder EngagementMisk Global ForumYouth Empowerment